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Q3 - 2006
The Third issue of DRTV Quarterly for 2006 talks to Joseph Grey, CEO who maintains a leadership position in the television advertising industry.
Q2 - 2006
The second issue of DRTV Quarterly for 2006 talks to Robert Medved, President and Media Director of Canella Response Television Inc., a full service infomercial and short form media agency.
Q1 - 2006
The first issue of DRTV Quarterly for 2006 talks to John Hendrickson author,
lecturer and legal counsel to the advertising industry. Jane Austin takes
us through part 1 of a 2 part series illustrating how fragmentation and
technology is revolutionizing our industry.
Q4 - 2005
DRTVQ wraps up 2005 by interviewing Bill Hildebolt, President of Expo
TV, and a fascinating article from Jane Austin on "Consumerizing" - defined
as capturing the explosive power of the consumer!
Q2 - Q3 - 2005
Two great issues rolled into one, featuring an interview with Rick Petry,
former President of Agency Services at Euro RSCG 4D DRTV, now acting as special
consultant to the DRTV industry.
Q1 - 2005
Our first issue of DRTV Quarterly for 2005 features an interview with Eric Seiberling,
Brand Manager at Procter & Gamble, on using DRTV to connect with consumers, as well as
industry news and tidbits.
Q4 - 2004
The last issue of DRTV Quarterly for 2004 features an interview with Nancy Brown-Dacko,
Vice President & General Manager of Torstar Media Group Television, on the rise of Brand Response
Television, as well as industry news and tidbits.
Q3 - 2004
The fourth issue of the DRTV Quarterly newsletter features
industry news and tidbits, and an interview with Ron Popeil, the man Self
Magazine readers voted as one of the top 25 people in the world who fundamentally
changed the way we eat, drink and think about food.
Q2 - 2004
The third issue of the DRTV Quarterly newsletter, featuring an interview with Tim Hawthorne,
Founder, Chairman and Executive Creative Director of hawthorne direct inc, on the evolution of DRTV
and what lies ahead. DRTVQ's Jane Austin presents the data on the multi-tasking consumer in her report
on the Simultaneous Media Usage Study (SIMM).
Q1 - 2004
DRTVQ's sophomore issue, featuring an interview with Mary Law, Media Buying Services (MBS) Associate
Account Director, as well as Robert Graham's article on innovative payment options. Released January
21, 2004.
Q4 - 2003
Our first issue, with industry statistics and an interview with Executive Producer Keith Moore. Released on
October 20, 2003.
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